Sheena Medina
Sheena Medina [she/her] is a Brooklyn-based writer, strategist, and builder of ideas & communities with over 15 years of experience in media, design, and technology. As the fractional Managing Editor of Design Observer and an independent consultant, Sheena helps shape conversations that matter—spanning design, equity, leadership, and democracy. Known for her curiosity and creative approach, she is passionate about fostering spaces that spark ideas, build communities, and drive meaningful engagement.
Sheena Medina
Sheena Medina [she/her] is a Brooklyn-based writer, strategist, and builder of ideas & communities with over 15 years of experience in media, design, and technology. As the fractional Managing Editor of Design Observer and an independent consultant, Sheena helps shape conversations that matter—spanning design, equity, leadership, and democracy. Known for her curiosity and creative approach, she is passionate about fostering spaces that spark ideas, build communities, and drive meaningful engagement.
What I Do
✨ Expand Big Ideas: As the Managing Editor of Design Observer, I help guide editorial strategy, grow audiences, and launch new initiatives, from podcasts to newsletters, on topics like equity, leadership, and democracy.
🎯 Strategic Consulting: I collaborate with select clients to align their brand’s vision with creative and community-focused strategies that foster growth and engagement. My expertise spans digital strategy, content development, and audience-building.
📢 Thought Leadership: Whether I’m writing or speaking, I explore how storytelling, design, and technology can drive change and inspire action.
🤝 Community Building: I’ve spent my career creating spaces for connection—from running one of the country’s largest Meetup groups for community builders to helping organizations foster meaningful relationships.
🔊 I speak about digital marketing and how to use social media to build community. If you're interested in having me at your conference or event, say hi! 👇
What I Do
✨ Expand Big Ideas: As the Managing Editor of Design Observer, I help guide editorial strategy, grow audiences, and launch new initiatives, from podcasts to newsletters, on topics like equity, leadership, and democracy.
🎯 Strategic Consulting: I collaborate with select clients to align their brand’s vision with creative and community-focused strategies that foster growth and engagement. My expertise spans digital strategy, content development, and audience-building.
📢 Thought Leadership: Whether I’m writing or speaking, I explore how storytelling, design, and technology can drive change and inspire action.
🤝 Community Building: I’ve spent my career creating spaces for connection—from running one of the country’s largest Meetup groups for community builders to helping organizations foster meaningful relationships.
🔊 I speak about digital marketing and how to use social media to build community. If you're interested in having me at your conference or event, say hi! 👇
“Sheena brought our team together and helped us rally around a single purpose, mission and ultimate vision. Her excitement, energy and drive are absolutely contagious.” - Vanessa Loy
Who I Am
Who I Am
I’m a storyteller at heart, driven by curiosity and a desire to create impact. Based in Brooklyn, I bring a multicultural perspective (hello, fluent Spanish speaker!) and a decade of experience navigating the media landscape, marketing, and design.
Skills Snapshot:
• Strategic Planning & Execution
• Editorial Leadership & Content Strategy
• Digital & Social Media Marketing
• Community Building & Event Programming
• Proficient in WordPress, SEO, Final Cut Pro, and basic HTML
Life Goals:
To harness the power of stories, design, and technology to build a more equitable and connected world.
Who I Am
Who I Am
I’m a storyteller at heart, driven by curiosity and a desire to create impact. Based in Brooklyn, I bring a multicultural perspective (hello, fluent Spanish speaker!) and a decade of experience navigating the media landscape, marketing, and design.
Skills Snapshot:
• Strategic Planning & Execution
• Editorial Leadership & Content Strategy
• Digital & Social Media Marketing
• Community Building & Event Programming
• Proficient in WordPress, SEO, Final Cut Pro, and basic HTML
Life Goals:
To harness the power of stories, design, and technology to build a more equitable and connected world.
“Sheena is a tremendous community builder. In addition to the diligence and focus she brings to her work, she is a wonderful collaborator. She takes the initiative to get things done and is a wonderful person to work with.” – Richard Boehmcke
Let's Meet
Interested in working together on a project?
EMAIL: hi@sheenamedina.com
Let's Meet
Interested in working together on a project?
EMAIL: hi@sheenamedina.com
Work
Recent work for clients including: Staten Island Non Profit, Staten Island COAID, NYC Department of Health, and Ray McGuire for Mayor (hover for description)
Work
Recent work for clients including: Staten Island Non Profit, Staten Island COAID, NYC Department of Health, and Ray McGuire for Mayor (hover for description)
Dream it
〰️
Dream it 〰️
